Marketing automation tools can be extremely powerful, particularly for marketers who have to engage and convert hundreds of thousands of customers per month. However, used improperly, these platforms can have the opposite of the intended effect and create a user experience that's simply evil.
The following SlideShare features seven mortal sins that, if committed, can lead you and your team straight to marketing hell.
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About the Author
José Antonio Sánchez is Director of Marketing at Limelight Platform.Follow on Google Plus Follow on Twitter More Content by José Antonio Sánchez