It’s funny – marketers are always keeping a close watch on emerging technologies in order to reach their audiences in the best way possible, yet arguably the most effective method continues to be one that has been around for over 20 years. By today’s standards it seems boring and archaic; so simple that there’s no way it’ll be effective. Whatever your thoughts are on email marketing, there’s one thing you should definitely take note of — it works!
Email marketing works because of the simple fact that almost all of us have an email address. In a world with an ever-increasing number of channels to communicate over (with different forms of communication as well – i.e. photos, video, etc.), it’s clear that email isn’t going anywhere.
In the very noisy and distracting world of the Internet, an inbox is almost a zen-like experience. The inbox is a clutter-free zone where a person can quickly access incoming messages, and nothing but incoming messages. This is why it’s essential for marketers to know exactly what they’re doing before sending out an email. Though an email can be highly effective, it can be equally damaging if the recipient does not enjoy what they see.
With that in mind, we are proud to offer you our latest eBook, The Complete Guide to Email Marketing. Whether you’re completely new to email marketing or looking to perfect your craft, this guide contains best practices on how to:
- Collect emails
- Manage your email lists
- Choose an email style
- Draft a killer subject line and email
- Leverage your emails to drive leads for your business
- Track your success