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Marketers are more in control of the B2B buyer journey than ever before, yet unfortunately, there’s often a disconnect between the experiences marketers deliver and what buyers expect.
To understand the sources of the experience disconnect, we surveyed 250 B2B buyers and 250 marketers across America about their expectations for the buyer journey to see how their responses compared.
In this report, we explore:
- Why most marketers’ approach to personalization is missing the mark (and what your buyers want from you instead)
- Which types of content marketers are over-prioritizing
- What most marketers are underestimating when it comes to increasing buyer engagement