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When to Introduce Price into the Buyer Journey [Podcast]

In an ideal world, when a marketer leads with the value their product or service provides, then follows up with a price that’s surprisingly good for that value, closing a deal would be easy. 

But in reality, it isn’t always that simple. 

In this episode, I interview Patrick Moorhead, Chief Marketing Officer at Price f(x):

What we talked about:

  • When to introduce the pricing conversation into the buyer journey
  • Formally asking someone to be your mentor (despite the awkwardness)
  • The most overlooked component of the price discussion: feelings
  • Finding little quality moments with family can equal an entire vacation

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch