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When to Introduce Price into the Buyer Journey [Podcast]

In an ideal world, when a marketer leads with the value their product or service provides, then follows up with a price that’s surprisingly good for that value, closing a deal would be easy. 

But in reality, it isn’t always that simple. 

In this episode, I interview Patrick Moorhead, Chief Marketing Officer at Price f(x):

What we talked about:

  • When to introduce the pricing conversation into the buyer journey
  • Formally asking someone to be your mentor (despite the awkwardness)
  • The most overlooked component of the price discussion: feelings
  • Finding little quality moments with family can equal an entire vacation

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

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