In an ideal world, when a marketer leads with the value their product or service provides, then follows up with a price that’s surprisingly good for that value, closing a deal would be easy.
But in reality, it isn’t always that simple.
What we talked about:
- When to introduce the pricing conversation into the buyer journey
- Formally asking someone to be your mentor (despite the awkwardness)
- The most overlooked component of the price discussion: feelings
- Finding little quality moments with family can equal an entire vacation