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The importance of buyer experience in the new abnormal [podcast]

In this episode of The Marketer’s Journey, I interview Duri Alajrami, Chief Sales and Marketing Officer at Moneris. Duri immigrated from Dubai to Canada and built an impressive career and wonderful family life that align with each other and make him proud. Though he started his career agency side, he recognizes that the shift to digital means brands are building out their own digital teams, sectors, and in-house digital agencies, in many ways, slowly rendering digital agencies more and more obsolete.

In today’s episode, we discuss the prominence of digital, his career and personal life, and most importantly, the way he thinks of the buyer journey and sales funnel at Moneris, when the lines between B2B and B2C solutions for the company have become so heavily blurred.  

Key takeaways from this episode:  

  • 90% of Canadians start their buyer journey online (and one of the things they’re often looking for is what kind of payments you accept) so we need to take a “digital dating” approach to marketing. Pull them into the funnel with strong digital first.  
  • Historically, payment solutions companies' buyers are the merchants—but these lines have become increasingly blurred, not only as payment solutions cater to small business owners but also they acknowledge they need to be creating a great experience for their end consumer, as well as their merchants. Balancing this is key.  
  • In many ways, COVID-19 has humanized work and brought work and life together-although it can be a struggle for work-life balance, it can also be positive. We are all in each other’s homes and working together to maintain balance.   

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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