In this episode of The Marketer’s Journey, I interview Duri Alajrami, Chief Sales and Marketing Officer at Moneris. Duri immigrated from Dubai to Canada and built an impressive career and wonderful family life that align with each other and make him proud. Though he started his career agency side, he recognizes that the shift to digital means brands are building out their own digital teams, sectors, and in-house digital agencies, in many ways, slowly rendering digital agencies more and more obsolete.
In today’s episode, we discuss the prominence of digital, his career and personal life, and most importantly, the way he thinks of the buyer journey and sales funnel at Moneris, when the lines between B2B and B2C solutions for the company have become so heavily blurred.
Key takeaways from this episode:
- 90% of Canadians start their buyer journey online (and one of the things they’re often looking for is what kind of payments you accept) so we need to take a “digital dating” approach to marketing. Pull them into the funnel with strong digital first.
- Historically, payment solutions companies' buyers are the merchants—but these lines have become increasingly blurred, not only as payment solutions cater to small business owners but also they acknowledge they need to be creating a great experience for their end consumer, as well as their merchants. Balancing this is key.
- In many ways, COVID-19 has humanized work and brought work and life together-although it can be a struggle for work-life balance, it can also be positive. We are all in each other’s homes and working together to maintain balance.