Some hate this, some love this. Probably because it means different things to different people. Marketers are over the first name/company name personalization and just want buyers to receive the content, offers, and CTAs they need when they need them. Experiences need to be contextual, relevant, and timely.
In this webinar, hear from Paige Gerber, Sr. Director of Content Experience at Uberflip and David Chirakal, Sr. Director, Marketing Technology & Operations at Quarry as they discuss how today’s most successful marketing programs are moving way beyond First Name/Company personalization to engage and accelerate the buyer’s journey.