How to Optimize Your Webinar Strategy to Meet Your Marketing Goals

March 31, 2016 Hana Abaza

Many B2B organizations have introduced webinars into their marketing mix. While it's a good idea to optimize your webinar strategy to increase registrants, attendees, interaction, and engagement, are these elements really moving the needle for your business?

By understanding how webinars can help your organization solve your biggest marketing challenges, you can start to shift your optimization efforts to achieve better results from your webinar strategy.

In this presentation, Thue Madsen, Marketing Operations Manager at Kissmetrics, explains how to use webinars to meet your B2B marketing goals.

You’ll learn how to:

  • Optimize your webinar strategy to match your TOFU, MOFU, and BOFU goals
  • Leverage A/B testing to improve your webinar strategy
  • Gather the metrics and insights you need to produce better webinars

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

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