How to Assemble a Results-Driven B2B Marketing Team

December 2, 2015 Hana Abaza
Even if you've hired the most coveted talent for your marketing team, it doesn't always translate into success. This is especially true for B2B marketing teams, where each function of the team plays a very specific role in moving your potential buyer down the funnel. However, for quickly growing B2B organizations, finding the right people for your marketing team is only the beginning — you also have to focus on providing your team with the tools and tactics that they need to succeed. Assembling a results-driven B2B marketing team that can help your organization meet its growth goals is no easy task. In this presentation, Uberflip's Hana Abaza and LeadGenius' Lena Shaw explain how they manage the growth of their respective teams.

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

Follow on Twitter More Content by Hana Abaza
Previous Presentation
How to Engage, Generate, and Qualify More Leads Using Interactive Content
How to Engage, Generate, and Qualify More Leads Using Interactive Content

In this presentation, Uberflip’s Hana Abaza and ion interactive co-founder Anna Talerico explore the strate...

Next Presentation
How to Leverage Webinars for B2B Lead Generation
How to Leverage Webinars for B2B Lead Generation

Learn how to effectively leverage webinars for B2B lead generation.

NURTURE NEXT
6 Days.
6 Experts.
6 Pieces of Content In Your Inbox.

Sign up now!