How Melanie Deziel Uses Native Advertising to Reel In New Customers [Podcast]

October 16, 2017 Randy Frisch

Melanie Deziel, Branded Content Consultant and Speaker for Mdeziel Media, joins the Content Pros Podcast to share how native advertising is the most underrated form of content marketing. 

Special Thanks to Our Sponsors:

In This Episode:

  • How outbound content leads to new customers in unlikely places
  • Why becoming a customer's natural choice means answering questions about your role and the emotions associated with it
  • How approaching placement without a story pre-written leads to better, more engaging content
  • Why finding the best placement means looking at your alignment, sources, and format

Quotes From This Episode:

“A lot of the skills that we’re using are the same, whether it’s in a marketing context or the context of editorial journalism.” — @mdeziel

“If you stay true to the standards of the publication that’s hosting this brand content, then you’re able to see the same kind of performance they see editorially.” — @mdeziel

“If you’re investing the time and money, you want to make sure that you’re creating something that’s going to resonate with that audience.” — @mdeziel

“The real key with native advertising is to make sure it truly fits the context, both aesthetically and from a topic perspective.” — @mdeziel

“Reliable sources are key. They give you third-party credibility that you need when you’re a guest of some other environment.” — @mdeziel


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About the Author

Randy Frisch

As President and CMO, Randy runs around daily between marketing, strategy, operations, sales and execution of Uberflip's awesomeness.

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