How Engagio Is Winning With Email [Podcast]

September 7, 2017 Randy Frisch

Brandon Redlinger, Director of Growth at Engagio, joins the Content Pros Podcast to share how they have found a winning strategy by embracing the classic content vehicle of email.

Special Thanks to Our Sponsors:

In This Episode:

  • Why a successful email campaign means keeping sales and marketing on the same page
  • How over-automation leads to a disconnect between brands and their customers
  • Why respecting tiered personas means cutting out the HTML messages beyond a certain level
  • How fewer links to content in emails leads to more engagement

Quotes From This Episode:

“First and foremost, sales and marketing have to be aligned on the same page, sending the same messages, communicating in the same ways.” —@brandon_lee_09

“There’s a time and a place for automation. But when you rely too heavily on automation, you are removing the human element of sales, and that’s what actually gets the deal done.” —@brandon_lee_09

“We don’t send any HTML emails to key personas because we want to spend the time crafting a message that is very personal and very relevant. That’s what wins: personal, relevant and timely. ” —@brandon_lee_09

“We want to do as much we can to raise the awareness in the space, and that means giving away a lot of our best content.” —@brandon_lee_09

“As long as you’re sending that personal, relevant content, using the right channel, that’s the winning strategy.” —@brandon_lee_09


About the Author

Randy Frisch

As President and CMO, Randy runs around daily between marketing, strategy, operations, sales and execution of Uberflip's awesomeness.

Follow on Twitter Follow on Linkedin More Content by Randy Frisch
Previous Video
Why Microsoft U.S. Loves Uberflip
Why Microsoft U.S. Loves Uberflip

Grad Conn, General Manager and CMO of Microsoft US shares why he believes Uberflip is a powerful tool for h...

Next Video
Uberflip AI: The Inconvenience Store
Uberflip AI: The Inconvenience Store

6 Days.
6 Experts.
6 Pieces of Content In Your Inbox.

Sign up now!