How Blackbaud Achieves Deeper Segmentation [Podcast]

January 15, 2018 Randy Frisch

Lisa Kenney, Sr. Demand Generation Marketing Manager at Blackbaud, joins the Content Pros Podcast to discuss audience analysis and segmentation.

Special Thanks to Our Sponsors:

In This Episode:

  • How to implement deeper segmentation
  • How to better use data to improve segmentation
  • How to balance creating content for a specific audience and being flexible enough to repurpose it
  • Ways to more efficiently organize content data

Quotes From This Episode:

“Data is your friend.” — Lisa Kenney

“See the whole story. Then you can make better decisions.” — Lisa Kenney

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

About the Author

Randy Frisch

As President and CMO, Randy runs around daily between marketing, strategy, operations, sales and execution of Uberflip's awesomeness.

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