How a Content Marketing Company Does Content Marketing

December 11, 2015 Hana Abaza

You've invested in content marketing. You're consistently publishing valuable content that's relevant to your audience, but you're still not hitting your targets. What gives?

The truth is, even if your team is pumping out great content week after week, great content isn't enough. It's just as important to focus on the experience in which your content lives. Building a content experience that's responsive, strategically organized, and optimized for lead generation can dramatically improve your content's performance.

Optimizing the content experience to meet your marketing team's goals is critical to scaling your lead generation efforts. In this presentation, Uberflip's Hana Abaza explains how our marketing team leverages Uberflip to boost engagement, generate more leads and fuel marketing automation.

You’ll learn:

  • How to better organize and present your content to get more leads
  • How to integrate CTAs with your marketing automation
  • How to measure and optimize your content's performance

Uberflip Demo

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

Follow on Twitter More Content by Hana Abaza
Previous Article
How B2B Brands Use a Content Marketing Hub
How B2B Brands Use a Content Marketing Hub

Find out how the world's leading B2B companies are leveraging Uberflip Hubs to create effective content exp...

Next Article
8 Expert Tips to Generate More Engagement From Your B2B Content
8 Expert Tips to Generate More Engagement From Your B2B Content

72% of B2B content marketers struggle with creating engaging content. We asked 8 experts to weigh-in on how...

Find out how to 7x your conversion rate in The Content Experience Report

Get the Report