Lead nurturing has been a fixture in marketers’ demand generation strategies for the past decade. But marketers simply aren’t seeing the results they used to. Buying cycles last anywhere from three months to over a year, and buying committees are bigger than ever, with an average of seven people involved in the purchasing decision. That’s a lot of people to nurture with different needs and different levels of engagement.
That’s the likely reason 90 percent of marketers see their nurture programs as average down to just plain ineffective.
In this guide, we’ll walk you through how to create a high-impact nurture program using experience, content, and personalization. We’ll look at display ads and paid social as channels that work together with email to provide an immersive nurture experience—one that’s optimized for content consumption so prospects can self-nurture and move to a sales-ready stage faster.
This guide will help you master lead nurturing programs and understand the power of a consistent brand and content experience to the bottom line.
About the AuthorFollow on Twitter Follow on Linkedin More Content by Christine Otsuka