When it comes to lead nurturing, marketers simply aren’t seeing the results they used to.
Buying cycles last anywhere from three months to over a year, and buying committees are bigger than ever, with an average of seven people involved in the purchasing decision. That’s a lot of people to nurture with different needs and different levels of engagement.
That’s the likely reason 90 percent of marketers see their nurture programs as average down to just plain ineffective. But we're here to help!
In this guide, you'll learn:
- How to create a high-impact nurture program using experience, content, and personalization.
- Why taking a multi-channel approach is superior to just email
- How to create an immersive nurture experience that’s optimized for content consumption so prospects can self-nurture and move to a sales-ready stage faster.
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