Content Tagging and Integrations: Layering on Knowledge for Human Interests
In this blog article, we investigate content management for audiences with data science to see why content tagging and integrations matter.
When Frequent Content Generation Gets You Less: Lessons from Data Science
This blog uses data science to show marketers that doubling their rate of content generation would result in only a small increase in views.
The Marketing Blog and Readability: An Overlooked Aspect of the Content Experience
Using data science, this blog shows how writing for the 6th and 7th grade reading levels is correlated with an increase in views on a marketing blog.
Shark Attacks, Ice Cream, and the Marketing Analytics Revolution
In this blog post, Uberflip's resident data scientist, Sinan Ozel, explores the econometric concepts of correlation, causation, and their influence on marketing analytics.