Data Science for Marketing
Read more about our in-house primary research, applying methods from data science for marketing and content experiences.
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Read ArticleContent Tagging and Integrations: Layering on Knowledge for Human Interests
In this blog article, we investigate content management for audiences with data science to see why content tagging and integrations matter.
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Who Should Own the Content Experience in Your Organization?
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Read ArticleWhen Frequent Content Generation Gets You Less: Lessons from Data Science
This blog uses data science to show marketers that doubling their rate of content generation would result in only a small increase in views.
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Read ArticleThe Marketing Blog and Readability: An Overlooked Aspect of the Content Experience
Using data science, this blog shows how writing for the 6th and 7th grade reading levels is correlated with an increase in views on a marketing blog.
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Own the Journey: A Field Guide for Becoming a Marketing Explorer
Own the Journey: A Field Guide for Becoming a Marketing Explorer features tips and best practices for marketers to advance along their content marketing journey and focus on content experiences.
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Read ArticleShark Attacks, Ice Cream, and the Marketing Analytics Revolution
In this blog post, Uberflip's resident data scientist, Sinan Ozel, explores the econometric concepts of correlation, causation, and their influence on marketing analytics.
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