Account-based marketing is only effective when your sales and marketing teams are aligned. This partnership is crucial in selecting the right accounts to target, the right content to create for each account, and the right follow-up after the conversion.
In this video, Tyler Lessard, VP of Marketing at Vidyard, takes viewers through different techniques his marketing team and sales team utilize to build their ABM campaigns.
- Vidyard's primary objectives when running any personalization campaign are to maximize engagement and create an urgency to act by being relevant, timely and personable.
- Personalization is more than just curating messages. Look for opportunities to customize, create, and humanize content to truly stand out to your key accounts.