How Blackbaud Optimized their Content Strategy and Proved ROI with Uberflip and Brightfunnel

We all know an optimized content strategy is key to generating leads, and creating efficiency. But, how do we prove the ROI of our content? Watch this webinar by Uberflip, Brightfunnel and Blackbaud to learn key steps to optimize and measure your content strategy in 2018!

You’ll leave understanding how to scale your content strategies, track content consumption and measure ROI at each stage of the buyer’s journey.

Learn how Blackbaud's Director of Marketing Operations, Michelle McCarthy:


  • Overcame four huge pain points almost all B2B marketers experience
  • Transformed their content strategy by plugging two crucial tools into their marketing automation platform
  • Influenced millions in pipeline through personalized content at scale
How did a business built to create social impact use Uberflip & BrightFunnel to prove the impact of content on their growth?
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