How Blackbaud Boosted Lead Generation by 740% Through Their Content Experience

This case study is an excerpt from Blackbaud's presentation at The Marketing Nation Summit 2016. 

Challenge:

Blackbaud needed a better way for schools to experience their diverse content mix online and move them through the funnel to generate leads.

Key Results:

  • 3 weeks to launch new Hub
  • 740% increase in MQLs
  • Over 1000 pieces of content migrated & sorted
  • 241% increase in Flipbook (PDF) views
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