Getting Personal with 2000 Target Accounts: An Inside Look at Snowflake’s ABM Strategy
Account-based everything is on the rise this year, and there’s no one better to share a look into their ABM strategy than all-star Daniel Day.
In this video, our CMO Randy Frisch sits down with Daniel to chat about:
- How he wowed his executive team by reaching and engaging multiple people within Snowflake’s target accounts
- The experiences he built that empowered buyers to explore relevant and timely content
Why 60-70% of Snowflake’s marketing team’s time is spent talking to sales
- The value of having customer-facing marketing content at your fingertips, easily searchable by persona or use case