Skip to main content
Get the latest content delivered straight to your inbox!
Subscribe

Resources

Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

3M Responds to Pandemic 30 Days Faster Than Counterparts

3M 

Multinational healthcare manufacturer 3M was forced to react quickly to the recent shift in demand for their products. 3M Canada was able to respond to the trend in consumer behavior quickly by building a digital destination filled with educational content on topics such as pandemic preparedness and how to wear a mask. 

Jesse Mussio, USA and Canada Web Experience Operations Leader, was able to react 20 to 30 days before any other 3M subsidiary, in large part because of their tech stack, proving that technology can be a key ally in times of uncertainty. To hear his full story, be sure to register for How 3M Adapted to Meet COVID-19 Demand