What Content After the Funnel Really Looks Like
Amanda Nelson, Senior Manager of AppExchange Content & Community at Salesforce, joins the Content Pros Podcast to discuss her approach to customer retention through content and community building.
Special thanks to our sponsors:
- Oracle Marketing Cloud
- Uberflip: Flip the Switch
- ClearVoice
- Convince & Convert: The Business of Story
In This Episode
- How content does and does not change after a sale
- Why curating the best content means interviewing customers
- How regular internal check-ins lead to efficient and relevant content across platforms
- Why a meaningful response means preparing applicable content in advance
Resources
- Amanda Nelson on Twitter: @amandanelson
- Salesforce Blog, SlideShare, YouTube, and Live
- The Demo Jam
- AppExchange
- MarketingProfs