How to Navigate Increasing Content Without Diminishing Returns
Allen Gannett, CEO of TrackMaven, joins the Content Pros Podcast to discuss navigating and avoiding the terrifying reality of an explosion in content quantity that is leading to decreased engagement.
Special thanks to our sponsors:
- Oracle Marketing Cloud
- Uberflip: Flip the Switch
- ClearVoice
- Convince & Convert: The Business of Story
In This Episode
- Why the explosion in content quantity does not mean a similar increase in engagement
- How relevance leads to content that is powerful and impactful
- How evergreen content leads to long-tail reports that draw customers back every year
- Why focusing on essential channels means being ok with a smaller quantity of content that has bigger impact
- How the nonstop stream of innovation in marketing can make or break your career
Resources