How Haters Inspire Powerful Content
Jay Baer, President of Convince & Convert, joins the Content Pros Podcast to discuss converting haters into advocates, mining complaints for impactful and effective content, and the profitable power of a focused customer retention plan.
Special thanks to our sponsors:
- Oracle Marketing Cloud
- Uberflip: Flip the Switch
- ClearVoice
- Convince & Convert: The Business of Story
In This Episode
- Why thinking through to customer retention means creating content that embraces feedback
- How creating content solely for customer acquisition leads to a decrease in revenue
- Why cultivating current customers means built-in advocacy between sales and marketing
- The power and relevance of customer service to content creation
- Why the public forum of social media griping means a huge opportunity for businesses
Resources
- Stat of the Week: 40% of B2B revenue comes from existing customers, yet they're only spending about 2% of their budget on customer service.
- Jay Baer on Twitter: @jaybaer
- Hug Your Haters
- Growth Hacker Marketing
- KLM Lost & Found Service
- Social Pros Podcast