How Agile Content Marketing Powers Up Your Sales Funnel
Dan Levy, Content Director at Unbounce, joins the Content Pros Podcast to discuss how Agile methodology can transform and re-energize content marketing teams into conversion machines.
Special thanks to our sponsors:
- Oracle Marketing Cloud
- Uberflip: Flip the Switch
- ClearVoice
- Convince & Convert: The Business of Story
In This Episode
- How the traditional marketing channel structure leads to bumping against each other and wasted resources
- Why agility means being able to accomplish objectives without needing to go outside the squad
- How cross-functional teams lead to a deeper dive into understanding the buyer's journey
- The importance of super-groups in cross-team communication
Resources