Driving Conversions Through User Experience
Victor Yocco, Research Director at EY-Intuitive, joins the Content Pros Podcast to discuss how user-experience can make or break your brand's success.
Special thanks to our sponsors:
In This Episode
- How usability testing leads to more engaging and effective content
- Why communicating with your audience means taking a break from the jargon
- How personas lead to a more refined, sometimes recalibrated, message and customer journey
- The three different customer values and how they work in content creation
Resources
- Stat of the Week: The State of Content: Expectations on the Rise
- Victor Yocco on Twitter and LinkedIn
- EY-Intuitive
- Crazy Egg
- Hotjar
- Content first. And last.