All » Content Marketing » Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Influencer Content

× Share this Presentation

Facebook
Twitter
Work Email
LinkedIn
Google+

Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Influencer Content

September 7, 2016

Share this Presentation
Facebook
Twitter
Work Email
LinkedIn
Google+

Lee Odden, CEO at TopRank Marketing, shares the ins and outs of influencer marketing and why B2B organizations should take a page out of the books of companies who have succeeded before them.

Previous Presentation

Manage Up to Scale Up: Making the MarTech Business Case

Seth Lieberman, CEO at SnapApp, teaches us how to scale our marketing efforts. He goes through the steps of...

Next Presentation

Marketing is Dead

Do we have your attention? Kyle Lacy, VP of Marketing at OpenView, goes through disruptive trends in market...

Who Should Own the Content Experience in Your Organization?

Get the Ebook

Other Content in This Stream

How Top-Performing Marketers Drive Success with Content Recommendations

Learn how top-performing marketers are leveraging content recommendations to create personalized content experiences to attract, engage, and convert / nurture their target audience.

Read Article

Before and After: Content Experience Makeovers

It may not be Transformation Tuesday but we're showing off epic content experience makeovers! See how B2B marketers are taking inbound further by focusing on content experience.

Read Article

How to Turn B2B Blog Subscribers into Sales-Ready Prospects

Moving B2B blog subscribers from casual readers to sales-ready prospects isn't as hard as you think. Read on for ideas!

Read Article

Lost and Found! How to Ensure B2B Buyers Discover Your Content

It’s not enough to create great content, we need it to be easily found and discovered by B2B buyers. In this article, we'll show you three ways to increase your content's discoverability.

Read Article

A Guide to Creating Content for the Buyer-Customer Journey

Content is your secret weapon for driving strangers to become your company's customers and advocates. In this guide, you'll get ideas and see examples of how to create content for the entire journey.

Read Article

How Wistia Took the Ultimate Risk on Creativity [Podcast]

Chris Savage, Co-Founder and CEO of Wistia, joins the Content Experience Show to discuss Wistia’s “1, 10, 100” project and how they’ve embraced risk.

Read Article

The Content Experience Framework: How to Build Content Experiences at Scale in 5 Easy Steps

As marketers attempt to create personalized experiences for their prospects and target accounts, they'll need a framework to scale that approach. We break it down in 5 easy steps.

Read Article

7 Things to Consider When Relaunching Your Website

Redesigning your website? Doing a complete overhaul? We've got you covered. Check out these 7 not-so-obvious things to consider when relaunching your website.

Read Article

How an Enterprise Consulting Company Scaled Their Content Management Strategy and Built a Strong Digital Presence With Uberflip

Read Flipbook

How to Build Connections Through Comedy in Marketing [Podcast]

Bumper Carroll, VP of Creative at Second City Works, joins the Content Experience Show to discuss comedy in marketing and creating a risk-friendly environment.

Read Article

The Content Experience Report

The first-ever Content Experience Report uses data science to show B2B marketers how they can boost content engagement and conversions.

Read Flipbook

Randy and Anna’s Content Experience Lightning Round [Podcast]

In this special lightning round edition of the show, co-hosts Randy Frisch and Anna Hrach sound off on a multitude of topics including things like IGTV, gating, influencers, and much more.

Read Article

How to Build Attitudinal Personas for Effective Audience Segmentation [Podcast]

Susan Baier, Head Honcho at Audience Audit, joins the Content Experience Show to discuss better audience segmentation through attitudinal personas.

Read Article

How to Solve the Problem of Measuring Content [Podcast]

Chris Sietsema and Chris Book join the Content Experience Show to discuss solutions to measuring content and why creators should hold the responsibility.

Read Article

How to Achieve Team Alignment and Foster Innovation [Podcast]

Corinne Sklar, CMO at Bluewolf, joins the Content Experience Show to discuss team alignment and how to foster innovation within your teams.

Read Article

How to Increase Conversion Rates (and Boost Content ROI) Using Link Retargeting

Link retargeting makes retargeting easy. Get more out of your content by exploring this refresh of a staple marketing tactic.

Read Article

45:18

8 Data Science Insights to Boost Content Engagement and Drive Conversions

Uberflip President and CMO Randy Frisch joined MarketingProfs' Marketing Strategy Virtual Conference to discuss 8 data science insights to boost content engagement and drive conversions.

Watch Video

How to Avoid Overbuying Business Technology [Podcast]

Charlie Lynch, Global Director of Digital Engagement at FranklinCovey, joins the Content Experience Show to discuss project planning and choosing the right business technology.

Read Article

Why Successful Content Marketing Is Built on Rigorous Content Strategy [Podcast]

Ahava Leibtag, President of Aha Media Group, joins the Conex Show to discuss the intersection of content strategy with content marketing.

Read Article

7:36

Influential Opinions: Content Performance

In this video, Uberflip's Brandi Smith chats with Engagio's Brandon Redlinger about two strategies to increase content views and performance.

Watch Video

Return to Home