All » Content Marketing » Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Influencer Content

× Share this Presentation

Facebook
Twitter
Work Email
LinkedIn

Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Influencer Content

September 7, 2016

Share this Presentation
Facebook
Twitter
Work Email
LinkedIn

Lee Odden, CEO at TopRank Marketing, shares the ins and outs of influencer marketing and why B2B organizations should take a page out of the books of companies who have succeeded before them.

Previous Presentation

Manage Up to Scale Up: Making the MarTech Business Case

Seth Lieberman, CEO at SnapApp, teaches us how to scale our marketing efforts. He goes through the steps of...

Next Presentation

Marketing is Dead

Do we have your attention? Kyle Lacy, VP of Marketing at OpenView, goes through disruptive trends in market...

10 B2B Marketing Trends to Watch in 2019

See them all

Other Content in This Stream

Why Smart Marketers Are Embracing Experiential Content [Podcast]

In this episode of the Conex Show, Ceros’ Ryan Brown explores why today's consumers crave experiential content and what types of experiences tend to be the most successful for brands.

Read Article

How Friction Is Killing Your Marketing Success [Podcast]

Roger Dooley, author of FRICTION, joins The Content Experience Show to discuss how friction is the enemy of any healthy and successful business.

Read Article

The Right Way to Use Humor in Content Marketing [Podcast]

Allie LeFevere and Lyndsay Rush, Founders of Obedient, join the Content Experience Podcast to discuss strategies for using humor in content marketing.

Read Article

The Top Hurdles to Proving Digital Marketing ROI

In order to successfully prove digital marketing ROI, you need to understand the top hurdles. In this post, we explore how to overcome the common challenges marketers face.

Read Article

How to Craft the Perfect About Us Page [Podcast]

Mat Zucker, Partner at Prophet, joins the Content Experience Podcast to discuss what a stellar About Us page can do for your brand.

Read Article

52:09

The Power of Personalized Content in Healthcare

This webinar explores how you can create personalized content experiences in healthcare marketing that will result in a greater return on your investment.

Watch Video

Why It's Time for Marketers to Stop 'Hacking' Content [Podcast]

Kieran Flanagan, VP of Marketing and Growth at HubSpot, joins the Content Experience Podcast to discuss the need for alternatives to "hacking" content.

Read Article

Why It's Time to Unite Your Content Strategy and SEO [Podcast]

Bryan Phelps, CEO of Big Leap, joins the Content Experience podcast to discuss what marketers get wrong about integrating content strategy and SEO.

Read Article

How Logging Off Makes You a More Productive Content Marketer [Podcast]

Blake Snow, author of Log Off, joins the Content Experience Show to discuss how logging off and offline rest foster creativity in digital marketers.

Read Article

2:04

Remix Your Content Experience with Marcus Sheridan

In this episode of Remix Your Content Experience, Marcus Sheridan gives you the cold hard truth about where you're failing your potential customers.

Watch Video

2:11

Remix Your Content Experience with Caitlin Angeloff

Facebook Live isn't just for consumer brands. In this episode of Remix Your Content Experience, Caitlin Angeloff of DocuSign shares how she's seen success with live video.

Watch Video

4 Best Practices for B2B Video Marketing

Video is that marketing trend that never goes away. So how do you ensure your video marketing is effective? Read these tips!

Read Article

Beyond the F-Bomb: Getting to the Heart of Why Content Marketing Is Broken

With the launch of Randy Frisch's new book F#ck Content Marketing, Uberflip's Senior Content Marketing Manager goes beyond the bold book title to explore what's really wrong with content marketing.

Read Article

37:35

Webinar: How to 3X Engagement With AI-Based Content Recommendations

Tune in as we pull back the hood on Uberflip AI and Bombora, to show how marketers can leverage AI-powered content recommendations to personalize experiences at scale.

Watch Video

Build Up Your Blog Subscriber Base for Better B2B Lead Generation

Gating content is one way to generate leads. But if you want to ramp up B2B lead generation, build up subscribers to your blog first.

Read Article

Do I Really Need to Worry About Content Experience? [Infographic]

We know you have a lot on your plate. So we've broken down why content experience should be a top priority for you in this infographic.

Read Article

2:19

Remix Your Content Experience with Andrew Davis

There's a secret to getting and keeping your audience's attention and the answer is simpler than you think.

Watch Video

How to Support Your Content Efforts With Off-Page SEO

There’s more to SEO than just optimizing your own web properties and content. From guest blogging to social media, we look at some ways to support your content efforts with off-page SEO.

Read Article

10 B2B Marketing Trends to Watch in 2019 [report]

Chatbots? Influencer marketing? AI? In our first ever trends report, we dig into what’s top-of-mind for B2B marketers in 2019.

Read Flipbook

How an Enterprise Consulting Company Scaled Their Content Management Strategy and Built a Strong Digital Presence With Uberflip

Read Flipbook

Return to Home