All » Content Marketing » Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Influencer Content

× Share this Presentation

Facebook
Twitter
Work Email
LinkedIn

Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Influencer Content

September 7, 2016

Share this Presentation
Facebook
Twitter
Work Email
LinkedIn

Lee Odden, CEO at TopRank Marketing, shares the ins and outs of influencer marketing and why B2B organizations should take a page out of the books of companies who have succeeded before them.

Previous Presentation

Manage Up to Scale Up: Making the MarTech Business Case

Seth Lieberman, CEO at SnapApp, teaches us how to scale our marketing efforts. He goes through the steps of...

Next Presentation

Marketing is Dead

Do we have your attention? Kyle Lacy, VP of Marketing at OpenView, goes through disruptive trends in market...

10 B2B Marketing Trends to Watch in 2019

See them all

Other Content in This Stream

The Content Conversion Playbook: Your Guide to Converting Inbound Leads with Personalized Experiences

Make the most of your inbound web traffic! Check out this guide to learn how to create content that converts leads from search, social, and ads.

Read Flipbook

45:55

How to Accelerate the Buyer’s Journey with Content

In this webinar recording, learn how today’s most successful marketing programs utilize content to accelerate the buyer’s journey.

Watch Video

How to Crush Your Content Marketing Goals

In this blog post, we look at four of the most common content marketing goals and the steps you need to take in order to accomplish them.

Read Article

7:53

How Content Experience Helps Financial Services

Watch Video

3 Ways to Drastically Accelerate the Buyer Journey With AI

Learn three ways to move contacts through the buyer journey more quickly with artificial intelligence.

Read Article

Beyond the F-Bomb: Getting to the Heart of Why Content Marketing Is Broken

With the launch of Randy Frisch's new book F#ck Content Marketing, Uberflip's Senior Content Marketing Manager goes beyond the bold book title to explore what's really wrong with content marketing.

Read Article

2:19

Remix Your Content Experience with Andrew Davis

There's a secret to getting and keeping your audience's attention and the answer is simpler than you think.

Watch Video

How to Support Your Content Efforts With Off-Page SEO

There’s more to SEO than just optimizing your own web properties and content. From guest blogging to social media, we look at some ways to support your content efforts with off-page SEO.

Read Article

10 B2B Marketing Trends to Watch in 2019 [report]

Chatbots? Influencer marketing? AI? In our first ever trends report, we dig into what’s top-of-mind for B2B marketers in 2019.

Read Flipbook

How an Enterprise Consulting Company Scaled Their Content Management Strategy and Built a Strong Digital Presence With Uberflip

Read Flipbook

Using Uberflip to Elevate Your Onboarding Experience

Get an inside look at how the team at Go Nimbly uses Uberflip to take their customer onboarding experience to the next level.

Read Article

3 Process Improvements That Will Help Speed Up Your Creative Team

In this blog post, Uberflip's graphic designer explains how marketing teams can speed up their creative team and ultimately their output with these three process improvements.

Read Article

4 Tips for Better Blogging

In this article, we explore four effective blogging strategies every marketer should implement to gain traffic and raise awareness.

Read Article

An Expert's Guide to Successful Marketing Personalization [Podcast]

Tyler Lessard, VP Marketing at Vidyard, joins the Content Experience Show Podcast to share insights on the right way to approach marketing personalization.

Read Article

Overcoming Content Experience Pitfalls

While building a modern content experience may seem like a daunting task, it really isn’t. Here are some of the most common content experience pitfalls, as well as some solutions to help overcome them

Read Article

Is Your Brand Thinking About Positioning the Right Way? [Podcast]

April Dunford (author, speaker, and CEO of Ambient Strategy) joins the Content Experience Show Podcast with expert advice on product positioning.

Read Article

1:49

Remix Your Content Experience with Matthew Luhn

In this episode of Remix Your Content Experience, Matthew Luhn shows us the power of story to impact purchasing decisions.

Watch Video

Why You're Probably Approaching Experience All Wrong [Podcast]

Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins the Content Experience Show Podcast to discuss optimizing experience for your audience. Special thanks to our sponsors:...

Read Article

How to Create High-Converting Content Experiences for Inbound Marketing

What steps are you taking to turn your inbound traffic into leads? In this blog post, we look at how to create content experiences that drive conversions—and provide some winning examples of each.

Read Article

57:04

Why Content Experience is on the Rise in B2B Content Marketing

Uberflip’s CMO, Randy Frisch, and a guest speaker from Forrester explore recent research around Content Marketing Platforms For B2B Marketers and the changing landscape of B2B content marketing.

Watch Video

Return to Home