Why Quality Always Beats Quantity in Content Marketing [Podcast]

December 11, 2017 Randy Frisch

Cara McCarron, President of The Content Company, joins the Content Pros Podcast to discuss why quality is king when it comes to content creation.

Special Thanks to Our Sponsors:

In This Episode:

  • What it means to have quality content
  • How to balance authenticity with polish
  • How to find the right writer
  • Why clear communication is so crucial to hitting the mark with content
  • Why more than just the writing contributes to the overall experience

Quotes From This Episode:

“People are savvy more than ever, and it’s super obvious when you are just taking one paragraph and regurgitating it” — @caramccarron

“We look to writers to be writers and marketers first and not just somebody who has an interest in writing” — @caramccarron

“Because so many things are automated in our space, people are still trying to automate the part of it and you just can’t.” —  @caramccarron

“As long as the client buys in to the strategy, there’s no problem.” — @caramccarron

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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