Cara McCarron, President of The Content Company, joins the Content Pros Podcast to discuss why quality is king when it comes to content creation.
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In This Episode:
- What it means to have quality content
- How to balance authenticity with polish
- How to find the right writer
- Why clear communication is so crucial to hitting the mark with content
- Why more than just the writing contributes to the overall experience
Quotes From This Episode:
“People are savvy more than ever, and it’s super obvious when you are just taking one paragraph and regurgitating it” — @caramccarron
“We look to writers to be writers and marketers first and not just somebody who has an interest in writing” — @caramccarron
“Because so many things are automated in our space, people are still trying to automate the part of it and you just can’t.” — @caramccarron
“As long as the client buys in to the strategy, there’s no problem.” — @caramccarron
Visit ContentProsPodcast.com for more insights from your favorite content marketers.
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