Why Content Experience is on the Rise in B2B Content Marketing

July 19, 2019

Today, the experience around your content is as important as the content itself. In order to create great content experiences for your buyers, marketers need to focus on not just creating content, but activating it throughout the buyer and customer journey.

In this webinar, Uberflip’s CMO, Randy Frisch, and a guest speaker from Forrester explore recent research around Content Marketing Platforms For B2B Marketers and the changing landscape of B2B content marketing.

This webinar recording explores:

  • Where you need to focus your content marketing efforts in 2019
  • What makes a winning content marketing platform for B2B marketers
  • Why activation is key to driving pipeline, revenue and customer value
  • How focusing on content experience will help you win at activation
Previous Article
How to Create High-Converting Content Experiences for Inbound Marketing
How to Create High-Converting Content Experiences for Inbound Marketing

What steps are you taking to turn your inbound traffic into leads? In this blog post, we look at how to cre...

Next Article
Content Audit Template
Content Audit Template

Get a better sense of your content needs and gaps by conducting a content audit. Use this template to get y...

10 B2B Marketing Trends to Watch in 2019

See them all