Why Content and Culture Are a CMO’s Two Main Jobs [Podcast]

February 11, 2020 Randy Frisch

Content and thought leadership are both king. But if they had a fight, content would win.

First off, content doesn’t just have to be a thought leadership exercise. Secondly, it isn’t something that just the content marketer owns.

In this episode of The Marketer's Journey podcast, I interview Natalie Lambert, Chief Marketing Officer at Instart, about creating content and culture as a CMO.

What we talked about:

  • Natalie is highly self-taught and has a voracious passion for learning
  • What the exact relationships between content and thought leadership should be
  • Why culture and team dynamics are everything
  • Go on safari to truly disconnect from work (and see big cats)

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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