Why Content and Culture Are a CMO’s Two Main Jobs [Podcast]

February 11, 2020 Randy Frisch

Content and thought leadership are both king. But if they had a fight, content would win.

First off, content doesn’t just have to be a thought leadership exercise. Secondly, it isn’t something that just the content marketer owns.

In this episode of The Marketer's Journey podcast, I interview Natalie Lambert, Chief Marketing Officer at Instart, about creating content and culture as a CMO.

What we talked about:

  • Natalie is highly self-taught and has a voracious passion for learning
  • What the exact relationships between content and thought leadership should be
  • Why culture and team dynamics are everything
  • Go on safari to truly disconnect from work (and see big cats)

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

Randy Frisch

As President and CMO, Randy runs around daily between marketing, strategy, operations, sales and execution of Uberflip's awesomeness.

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