When asked about their content preferences and content consumption habits, time-starved B2B buyers indicated that they're gravitating towards shorter, more targeted content. Given the limited timeframe for doing research, buyers want to get right to the heart of content assets that will help them the most on their journey.
Read on below to learn the truth about what buyers really want from content marketers.
Embed this infographic in your blog:
<a href="http://www.uberflip.com" target="_blank"><img src="https://www.uberflip.com/wp-content/uploads/2017/05/What-Buyers-Really-Want-From-Marketers-Uberflip-Infographic.jpg "alt="What Buyers Really Want From Content Marketers Infographic | Uberflip"/></a>