We’re happy to announce that Uberflip is a winner of this year’s Demand Gen Report Killer Content Award for Bundled Content (known affectionately as a Finny). We also want to congratulate our peers in this category, Deloitte and Grant Thornton, whose company we’re honored to keep for this award.
We’ve received this recognition for our eBook series, The 4 Pillars of Content Marketing, that addressed key areas of B2B content marketing: content creation, content experience, content distribution, and content insights. Our goal with the eBooks was to educate our audience and help them understand the importance of these pillars and why they drive content marketing success.
Our VP of Marketing, Shannon, accepts this year’s Finny for Bundled Content
“The Finnys honor marketers who are agile, adaptable, and fearless enough to stand out in an overwhelming sea of content. These winning campaigns and the people behind them inspire and re-energize us to approach objectives and challenges with a fresh frame of mind,” said Alicia Esposito, Content Strategist at G3 Communications and Awards Director for the Killer Content Awards.
According to Demand Gen Report, the key lessons learned from our eBooks was that bundling together iterative content with a consistent design and message creates a great content experience for audiences to educate themselves and narrow their focus on specific topics.
Find the official announcement news release here.
See here to read more about the winners of the 2017 Demand Gen Report Killer Content Award.