Tracking Content Marketing ROI for Dummies

October 8, 2014
Content marketing is a discipline where art meets science, and reporting is a lot like telling a story about your success as a marketer. In order to make it accurate, it’s imperative that you develop a solid measurement strategy to identify which tactics are working and demonstrate bottom-line results for your brand. Here’s a short guide on how to prove your content marketing ROI.
Previous Presentation
Buyer Personas 101: How to Build The Perfect Profile
Buyer Personas 101: How to Build The Perfect Profile

The better your buyer persona represents your actual customers or prospects, the more effectively you'll be...

Next Article
Beyond You're vs. Your: A Grammar Lesson for Marketers
Beyond You're vs. Your: A Grammar Lesson for Marketers

Beyond You're vs. Your: "Their" is so much more to language than just spelling and grammar.

10 B2B Marketing Trends to Watch in 2019

See them all