The Art of Visual Content and the Science That Makes it Convert

April 23, 2015 Hana Abaza
From infographics to presentations to eBooks, visual content can present complex ideas in a format that’s easy to digest and hard to ignore. These highly engaging content assets not only generate awareness for your company in a crowded internet, but when delivered in the right content experience, can also transform that engagement into conversions. In this presentation, we explore: - Key characteristics of highly compelling visual content. - How to create killer infographics, presentations and more. - Visual content creation tips for both small businesses and large organizations. - How to optimize the content experience to generate leads from your visual content.

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

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