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The 3 Mistakes to Avoid With Your Audience and Content [podcast]

Episode Description

On this episode of The Marketer’s Journey, I interview Tarah Neujahr Bryan, CMO at Health Catalyst, a leading provider of data and analytics to healthcare organizations. Tarah shares her perspective on humility, learning from mistakes and her approach on everything from content strategy to hiring.

Key takeaways from this episode:

  • When hiring new marketers, engage in a free-flowing conversation rather than a traditional interview. This way, you can get a better sense of who the candidate is as a person, where their true passion lies, and whether they’ll be the right fit for your team.
  • Don’t underestimate the power of marketing from an internal perspective. Tarah believes a great mentorship network within a company can go a long way in terms of maintaining resiliency and consistency among the team.
  • Content creators and digital marketers need to come together to create the most effective strategy. Health Catalyst is big on breaking down the barriers between departments to ensure strong collaboration and a versatile approach.

About the Author

Randy Frisch is a co-founder of Uberflip and held many roles, including President and CMO, where he evangelized the content experience.

Profile Photo of Randy Frisch