Jess Ostroff, Managing Editor at Convince & Convert, takes listeners on the road to überflip's Content Experience to hear from content pros such as Ann Handley, Andy Crestodina, and Jay Baer on what's broken with content marketing today and how to fix it.

Special Thanks to our Sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

• How collaborating and networking leads to more successful content and a flourishing career
• Why getting your audience to read your content means speaking to them as a peer instead of a brand
• How relevant content leads to a busy audience finding the time to listen and read it
• Why execution of good ideas is more important than generation of great ideas

Quotes From This Episode:

“Democratizing content creates a wealth of opportunity to bring in the kind of language, concerns, and solutions that customers actually want to hear about.” —@leeodden

“Marketers tend to think that we are speaking brand-to-customer when instead we should be thinking peer-to-peer.” —@annhandley

“It’s not that they have a shortage of ideas, it’s that they have a shortage of execution.” —@djwaldow

“Learn by reading your own blog.” —@crestodina

“Attribution is important but attribution in context is even more important.” —@HeinzMarketing

Resources:

• Lee Odden on Twitter: @leeodden
• Ann Handley on Twitter: @annhandley
• DJ Waldow on Twitter: @djwaldow
• Andy Crestodina on Twitter: @crestodina
• Matt Heinz on Twitter: @HeinzMarketing
• Jay Baer on Twitter: @jaybaer
• Uberflip
• The Content Experience: 2018 Registration (Super Early Bird)
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

Visit ContentProsPodcast.com for more insights from your favorite content marketers.