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Shaping the Remote Buyer’s Journey with Messaging [Podcast]

 

It’s incredibly important to meet face-to-face with customers—except that right now, we can’t. We have to rely on messaging more than ever before.

In this episode, I interview Christophe Coutelle, VP of Marketing at Element AI, about the two strategies he’s using for messaging right now.

What we talked about:

  • Global sales in a world without international travel
  • How to be timely and relevant (without exhausting your clients)
  • The relaxation benefits of spending 5-6 hours a day in the water

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

About the Author

Randy Frisch is a co-founder of Uberflip and held many roles, including President and CMO, where he evangelized the content experience.

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