Predictive Analytics: A Content Marketer's Secret Weapon

June 2, 2016 Hana Abaza
What if you could produce content that hit the mark every single time? Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content. So, how can you start leveraging predictive analytics in your content marketing strategy? In this presentation, Infer examines the intersection between content marketing and predictive analytics.

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

Follow on Google Plus Follow on Twitter More Content by Hana Abaza
Previous Article
Content Roundup: How to Build a More Effective Marketing Team
Content Roundup: How to Build a More Effective Marketing Team

By building a solid foundation for a marketing team, you can keep on growing. Learn more about building you...

Next Presentation
3 Ways to Transform eBooks to Boost Your B2B Marketing Results
3 Ways to Transform eBooks to Boost Your B2B Marketing Results

Almost every B2B marketer has experience leveraging eBooks. Don't let your eBook process get tired – keep i...

10 B2B Marketing Trends to Watch in 2019

See them all