Is Your Content Resonating? How to Build Connections With Content

You've been creating content for a while now, but is it really resonating with your audience? Great marketing is all about building connections. All your marketing efforts – from content to programs – will only be effective if they manage to capture and leverage your audience's interest. This starts with a deep understanding of your audience, and must be reflected in the content you create and the environment in which your content lives. In this presentation, Uberflip's Hana Abaza and SnapApp's Lena Prickett provide actionable tips for how to deliver a powerful experience full of content that resonates with your audience. You’ll learn: - How to get to know your audience and identify what will resonate with them - How to find the data you need to continue creating and delivering resonant content - How to organize your content and provide an engaging content experience

About the Author

Hana is the Head of Marketing at Shopify Plus.

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