Influencer marketing is one of the big trends set to take over 2017. According to research by Traackr, 3% of influencers generate 90% of the impact online. That means that cutting through the noise and reaching your intended audience will take some relationship building with industry experts and thought leaders. We’ve put together a list of resources to help you get started.
In this post, TopRank Marketing CEO, Lee Odden, describes the different ways you can engage influencers in your marketing efforts beyond just one-off marketing campaigns from content co-creation to recruitment efforts. Read it here.
This eBook by HubSpot is a great guide for every content marketer looking to start an influencer program. This step-by-step guide will help you tap into the power of influencers in your industry and teach you how to build mutually beneficial relationships. Download it here.
Content Marketing Institute’s Jodi Harris guides us through the steps to elevating your brand by using influencers. Her 8-step process includes tips on nurturing and scaling your efforts and analyzing and optimizing your program’s success. CMI even has a free guide filled with strategies, templates, and tools. Read it here.
It can be tough to be authentic when you’re asking someone to endorse your product. This Sprout Content post looks at the importance of authenticity in influencer marketing and how you can make sure your brand doesn’t fall into the trap of forced advertising. Read it here.
Get more insights on influencer marketing in our webinar with Lee Odden!
About the Author
Maya is the Community Development Manager at Shopify.More Content by Maya Shoucair