How Vidyard Uses Video to Diversify Content [Podcast]

January 5, 2018 Randy Frisch

Tyler Lessard, Vice President of Marketing at Vidyard, joins the Content Pros Podcast as a guest this time to discuss content diversity and his time as co-host of the show.

Special Thanks to Our Sponsors:

In this Episode:

  • How to figure out what kind of content is right for a particular audience
  • How to balance long-term campaigns versus campaigns build for a specific moment
  • The importance of simplifying the process for creating and sharing video

Quotes from this Episode:

“A diverse portfolio of content is the key to success today.” — @tylerlessard

“If everything you do are one and done campaigns then you’re constantly fighting fires, but on the flip side, if everything is long term programs that are repurposing, then you miss some things that could be very timely in the market.” — @tylerlessard

Resources:

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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