How to Increase Conversions With Marketing Personalization

For today’s buyers, mass marketing tactics come across as nothing more than just another business vying for attention in a crowded internet. The only messages that stand out are the ones that speak directly to the people you’re trying to reach—who they are, where they’re coming from and what they really want. One-to-One Marketing, or personalized marketing, is the future of how companies will communicate with customers. In this presentation, Salesforce's Mathew Sweezey, author of Marketing Automation for Dummies, explains how to go beyond audience segmentation and start implementing true marketing personalization.

About the Author

Hana is the Head of Marketing at Shopify Plus.

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