How to Effectively Incorporate Quizzes in Your Content Strategy

May 19, 2015 Hana Abaza
People love taking quizzes—we love testing our mettle and understanding ourselves through these fun pieces of interactive content. In fact, according to BuzzSumo, the average quiz gets shared 1900 times, making quizzes a reliably engaging component of any content marketing mix. Even beyond BuzzFeed, both B2B and B2C brands can tap into the virality of quizzes as an opportunity to generate more engagement and capture quality leads. Learn how to incorporate quizzes into your content marketing—the right way. In this presentation, you will learn: - Why quizzes are uniquely effective compared to other content formats - What makes a great quiz and all the different types you can create - How to channel the virality of quizzes to achieve your marketing goals

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

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