How to Create Engaging B2B Content

August 5, 2015 Hana Abaza
Every B2B marketer knows the struggle is real. It’s not easy to create engaging content. Engaging your audience isn’t about trying to shock them through gimmicks and off-brand quips. It’s about truly understanding who’s at the receiving end of your content: Real people. Unless you understand what keeps them up at night and what gets them excited, your content marketing simply won’t cut through the clutter and generate results.

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

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