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Learn how to create content that converts

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How to Create Content That Converts

April 9, 2015 Hana Abaza

Creating quality blog posts, infographics and videos is an art, and one that’s necessary to engage customers with the kind of valuable content that empathizes with their needs.

But maximizing every content asset’s potential to contribute to your company’s bottom line—that’s a science.

In this webinar you'll learn:

  • The criteria for “valuable” customer-focused content your audience craves.
  • How to build a content experience better equipped to seize conversion opportunities.
  • How to strategically gate content to significantly boost your conversion rates. 

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

Follow on Twitter More Content by Hana Abaza
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