How to Build a B2B Social Content Calendar

Social media is still a powerful distribution channel for B2B content, but a number of challenges arise when trying to effectively schedule content on social. How can you ensure that your social content cuts through the noise, is aligned with your overall marketing initiatives, and actually resonates with your audience? Leveraging a social content calendar will help improve your impact on social media, as well as increase your social marketing productivity. In this presentation, Sprout Social shares their tactical tips for building an effective B2B social content calendar.

About the Author

Hana is the Head of Marketing at Shopify Plus.

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