How Krispy Kreme Creates Personal Experiences with a Global Audience [Podcast]

February 26, 2018 Randy Frisch

 

Kelley O’Brien, Director - Interactive, Digital, Social at Krispy Kreme, joins the Content Experience Show to discuss bringing personal experiences to a worldwide audience.

Special Thanks to Our Sponsors:

In This Episode:

  • How social can be used to engage your audience in product creation
  • Why being a B2C brand with a fun persona still requires strategy and planning
  • How to balance a personal experience with a global experience with a multinational audience

Resources:

Visit Conex: The Content Experience Show stream for more insights from your favorite content marketers.

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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