How GatherContent Maintains an Efficient Workflow [Podcast]

April 16, 2018 Randy Frisch


If you’ve ever worked as part of a team on content creation, you probably have firsthand experience with just how convoluted the process can become.

It may sound obvious, but with proper planning and communication, it can all be avoided. Just imagine your content creation team as if it were an assembly line. Not only is it producing something complex, but the line itself is complex. The gears must be precise and well-oiled to keep things running smoothly.

In this episode of the Content Experience Show, Rob Mills, Content Strategist at GatherContent, joins us to discuss organizing teams for greater efficiency.

In This Episode:

Approaching Multiple Types of Content as a Team

In the episode, Rob speaks to the vast array of content his team creates, and the common thread among all of it. Whether they’re producing a blog, white paper, or webinar, the goal is always to empower their audience. He shares the key criteria he focuses on to achieve that.

“Different people like to consume content in different ways, so it’s really important that all of those channels and formats are given the same attention.” — @RobertMills

Keeping Content Creation Efficient with a Well-Defined Workflow

Rob works on a small team, but that doesn’t stop them from creating a ton of great content. He explains the benefits of having a workflow in place, and how he rallies his team to collaborate.

“Stages, people, and tasks are the three main elements of a well-defined workflow.” — @RobertMills

Must-Have Roles for a Content Creation Team

A lot of us as marketers always think about building that ultimate team. I asked Rob what roles he’d want to fill if he had the luxury of building out a four to five person content team tomorrow. For anyone who may be arguing for more resources, you’d be interested in hearing what Rob would prioritize.

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About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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