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How Disruptive Advertising Leverages Their Testing for More Meaningful Data [Podcast]


Chris Dayley, VP of Testing & Site Optimization at Disruptive Advertising, joins the Content Experience Show to discuss testing for the right data to know what your audience really wants.

Special Thanks to Our Sponsors:

In This Episode:

  • Why focusing on traffic and “top of funnel” metrics is not the most beneficial
  • How to find more meaningful data when your audience visits your website
  • How to test your audience’s response to different types of content
  • How to more effectively approach persona creation

Quotes From This Episode: 

“If someone only stayed on my website for 10 seconds and they immediately left that’s probably not accomplishing my goal.” — @Chrisdayley

If you have a blog, if you have a website, whatever it is, you should have some kind of action you want your audience to take. — @Chrisdayley

“The frame of mind of someone that just clicked on one of your ads versus somebody that was searching on Google for your type of content is completely different.” — @Chrisdayley

Two to three seconds is all you have to convince someone to stay on your page for longer. — @Chrisdayley


Visit Conex: The Content Experience Show stream for more insights from your favorite content marketers.

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch