Marketers spend a crazy amount of time acquiring and nurturing potential buyers before they’re handed off to sales and ultimately customer success. The lifecycle of a customer can oftentimes be disjointed, but there are easy fixes to circumvent this with content.
In this webinar, we joined forces with BrightTALK to discuss how to incorporate content throughout the entire buyer’s journey – from identifying prospects to securing renewals.
You will learn how to:
- Design the content experience to attract and engage potential buyers
- Enable sales to leverage content (and messaging) throughout the sales cycle
- Support customer success to create engaged clients
About the Author
Hana is the Head of Marketing at Shopify Plus.Follow on Google Plus Follow on Twitter More Content by Hana Abaza