How Content Fuels the Entire Buyer's Journey

July 21, 2016 Hana Abaza

Marketers spend a crazy amount of time acquiring and nurturing potential buyers before they’re handed off to sales and ultimately customer success. The lifecycle of a customer can oftentimes be disjointed, but there are easy fixes to circumvent this with content. 

In this webinar, we joined forces with BrightTALK to discuss how to incorporate content throughout the entire buyer’s journey – from identifying prospects to securing renewals.

You will learn how to:

  • Design the content experience to attract and engage potential buyers
  • Enable sales to leverage content (and messaging) throughout the sales cycle
  • Support customer success to create engaged clients

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About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

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