How Blackbaud Optimized their Content Strategy and Proved ROI with Uberflip & Brightfunnel

March 16, 2018
We all know an optimized content strategy is key to generating leads, and creating efficiency. But, how do we prove the ROI of our content? Read these slides to learn the key steps to optimize and measure your content strategy in 2018!
Previous Article
Snapshot by the Numbers: How Marketers are Owning the Journey [Infographic]
Snapshot by the Numbers: How Marketers are Owning the Journey [Infographic]

This infographic presents survey results from over 700 B2B marketers. The results cover strategy, to conten...

Next Article
How Godfrey is Improving the Customer Journey [Podcast]
How Godfrey is Improving the Customer Journey [Podcast]

Michael Barber, SVP and Chief Creative Officer at Godfrey, joins the Content Experience Show to dig deeper ...