How a Content Marketing Company Does Content Marketing

December 10, 2015 Hana Abaza
You've invested in content marketing. You're consistently publishing valuable content that's relevant to your audience, but you're still not hitting your targets. What gives? The truth is, even if your team is pumping out great content week after week, great content isn't enough. It's just as important to focus on the experience in which your content lives. Building a content experience that's responsive, strategically organized, and optimized for lead generation can dramatically improve your content's performance. Optimizing the content experience to meet your marketing team's goals is critical to scaling your lead generation efforts. In this presentation, Uberflip's Hana Abaza for a webinar to learn how our marketing team leverages Uberflip to boost engagement, generate more leads and fuel marketing automation.

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

Follow on Google Plus Follow on Twitter More Content by Hana Abaza
Previous Article
Content Roundup: It's All About the Content Experience
Content Roundup: It's All About the Content Experience

This week's Content Roundup embraces the power of well-optimized content experiences.

Next Article
Content Roundup: What is Account-Based Marketing?
Content Roundup: What is Account-Based Marketing?

What is Account Based Marketing, and how can you effectively implement it at your organization? Find out in...

Who Should Own the Content Experience in Your Organization?

Get the Ebook